Horst von Wendorff

Business Scaling Specialist

Horst von Wendorff was featured on the cover of Boston Globe Magazine, also appeared in the San Francisco Chronicle, the San Diego Union, and on CBS MoneyWatch about ways to scale your business quickly using time-saving outsourcing solutions. Fortune 500 background in banking, human resources, global mobility, vendor management, risk mitigation and staffing solutions. Developed VKW (Virtual Knowledge Workers) an innovative off-site staffing solution that offers significant cost and time management advantages to business.

Building Innovation Communities – a brief history of the Venture Cafe

Venture CafeHow do you build an innovation community?

Join Founder and Chairman of the Venture Café Foundation, Tim Rowe interviewed by Horst von Wendorff about growing the Venture Cafe from a community idea to a volunteer supported organization over the past five year. Tim walks the ideas path from the Muddy Charles Pub, to Teresa Esser’s book (of the same name), through CIC to District Hall and the first Venture Cafe expansion in St. Louis, MO. Finally, Tim and Horst talk about how to connect and be a “contributor” with the Cafe community.

My co-workers listen to great music! …whether they like it or not.

Noise PollutionListening to your co-worker’s Euro-pop song can perhaps be tolerated noise pollution. But seriously, is there anything more distracting than hearing only one side of a phone conversation? Involuntarily your brain tries to fill in the information gaps, what the other person is saying. It’s destructive to your productivity and concentration at work.

White Noise has the wonderful effect that it drowns out significant amount of noise pollution, such as a phone conversations. When you sit across from someone, who’s on a phone call. You can see him or her speak and hear some inaudible words, but the White Noise removed the distraction. Thus, you now work without interruption.

Also, when noise pollution wakes you up in the night, it’s not the sound of the noise itself that wakes you up, per se, but the sudden change or inconsistencies in the noise level that jar you. Whereas, White Noise creates a masking effect, blocking out those sudden changes that frustrate your sleep.

White Noise is an equal amount of every frequency, from low to high, that a human ear can hear. It sounds like a fan running. It’s a constant “shhhhh” sound. You might mistake it as the A/C running.

With these major benefits, I’m surprised that White Noise generators are not as common as they should be. White Noise generators have been around since the 1960s. I’ve heard them in upscale offices and some co-working spaces. Some have tried to create smartphone apps to produce White Noise. Unless you hook up your cell phone to a larger sound system, the limited frequency range of smartphone speakers disqualifies such noise from being White Noise. If it’s not White Noise, it’s more likely to be another source for noise pollution.

This is the #1 best selling White Noise generator from Amazon.
Marpac DOHM-DS

German Words That Should Be Adopted Into English

I grew up in Germany starting to learn English in 5th grade. (The standard in Europe is to learn two foreign languages to graduate from High School, but please don’t ask me about my French.) Language itself is not simply a means of communication; it’s an integral part of the culture, people’s behavior and thought process. By studying a foreign language, you also learn the culture, values and norms of that society. …and that’s when it hits you! Language confines.

In my effort to liberate and expand English, here are three words from the precision-loving German language which stood out to me. True to the German style of communication, these words get straight to the point: no honey, no flowers, no regards for politeness, say it as it is.

Schadenfreude [shahd-n-froi-duh] – This is the joy one experiences about someone else’s misfortune. For example, someone intentionally cuts in front of you and you have to slam Expert Level Schadenfreudethe brakes to avoid an accident. But then at the next turn the police pulls him over for reckless driving and issues a ticket. The joy you experience at that moment is called Schadenfreude. It closely relates to payback or revenge, but payback and revenge implies that the misfortune was created artificially, while Schadenfreude just lets you sit back and laugh as others weep.

Kummerspeck [koom-uh-r-spek] – Kummerspeck is a combination of two words: kummer means sorrow or grief, and speck, which means bacon. Grief-bacon is not a term vegans use to express their social view on our eating habits; rather, Kummerspeck pertains to the weight gain caused by emotional eating. If you’ve ever headed straight to the fridge after another disappointing performance from your favorite baseball team, chances are that belly is a fine example of Kummerspeck.

Drachenfutter [dra-kken-fut-tr]- Literally translated as dragon-food, Drachenfutter is what one would give to a spouse after one forgets an anniversary, or what one would give to earn the favors of future parents-in-law. Just like food offered to an ornery fire-breathing dragon, Drachenfutter is what keeps one from being burned to a crisp, or in some cases, from sleeping on the couch.

If you have more words you think should be added to the English language, I’d love to hear about them.

We’re Confined By That Which Liberates Us, Let Trinity Ring

Language allows us to communicate in concepts – to share ourselves – just as I’m doing in this blog post. Yet, it also confines us because if there’s no simple ready-to-use word for it, we’re are forced to abbreviate our expression and thus meaning – or utter lengthy TL;DR monologues. For instance, much of our language assumes duality, such as Yes/No or Good/Bad. I propose that, in an effort to liberate language and thus ourselves more, by bringing trinity into our daily language.

Yes/No – A computer science engineer can tell you that machines only understand 0 and 1, binary language. There’s a current for 0 and another current for 1. What happens when we turn off the computer? It’s neither 0 nor 1. There’s a third stage. What do you say when your significant other asks you “Honey, do I look fat in this?” Having a third choice for yes and no would be pretty nice, eh? I propose “moo” as the third option deriving it from the Japanese word off the same sound. Your computer is in a moo state if you turn it off; and, most importantly, you’re not sleeping on the couch for either lying or being hurtful to your significant other.

Good/Bad – Excluding religion, nothing is absolutely good, and nothing is absolutely bad. An economist would argue that there’s no such thing as a free lunch – everything has an opportunity cost. An automated ticketing machine for your subway is faster, cheaper, and works 24/7, thus its good. Conversely, we could argue that same ticketing machine is bad because now there are fewer jobs, short people can reach the buttons, and tourists can’t read the instructions. That’s bad, right? Mh, ticketing machines are neither bad nor good. Third option, please?

SunsetWhy bring up Good/Bad at all after discussing Yes/No/Moo? Yes/No/Moo is a logical. Good/Bad is a judgement, a human judgement. Imagine a beautiful sunset – it’s good because it’s beautiful. The observer judges the sunset to be beautiful. Once we remove the observer, can a sunset still be beautiful? One could argue that it’s an intrinsic beauty. An observer is not needed for it to be beautiful. We really need a third option to good and bad to express when something is neither good nor bad, yet has value of a third option.

Break The Monotony, Improving Soylent

I’ve been on Soylent for a while and experimented with different solutions to break the monotony of a Soylent diet. Particularly, I tested three ways to break the monotony with different variations. One was to alternate and enhance the flavor of Soylent, the other was to try different levels of diet replacement: 100%, 75%, and 50%. And last I changed the texture. Here’s what I learned.

Frozen BerriesThe homemade Soylent version from my previous post is pretty yummy all by itself. But even the best flavors gets old after a few days. I found frozen fruits mix well, and they cool down the Soylent if you are consuming it right after mixing. The best fruit still is one or two fresh bananas. I also tried all kinds of fruits. There wasn’t really a fruit that didn’t mix. Perhaps stay away from Raspberries, not because of the flavor but because the seeds make the texture of the Soylent rougher.

Alternatively, peanut butter or any other nut butter works, too, and so does chocolate syrup. With these options, one needs to be careful with the quantity as it will change the nutritional values and may add more than desired to the calorie count. My personal favorite is peanut butter.

I tried 100%, 75% and 50% of my diet to be Soylent. Because one of my housemate is an awesome cook, 100% was tough. I wouldn’t allow myself to eat her homemade cooking. It makes you want to curl up and silently weep. Holding a 75% percent Soylent diet was even harder because you could have some but not all. You get the teaser but never the full-feature movie. Imagine you never learn who Rosebud or Luke’s father was. 50% is convenient and easy. I ate Soylent when no good food options are around or when time is limited. 50% had also the least beneficial health impact in comparison. Overall, because of Soylent, I became more conscious of my food choices.

Texture plays a bigger role than one might normally expect. My experiment to turn Soylent into solid food failed. While the texture improved, the flavor got a whole lot worse. Conversely, prepping your Soylent like a smoothie is great. Substitute water with ice-cubes and use your frozen fruits of choice. Yummy on a warm summer day!

What have you tried?

Homemade Soylent or Dog Food For Humans

TL;DR: Overall positive experience, great health and financial benefits, monotony needs to be addressed, recipe below.

SoylentFor the past two weeks, I’ve been living off homemade Soylent. For the uninitiated, Soylent is food, which contains all nutrients the human body needs. The idea of Soylent stems from Harry Harrison’s sci-fi novel Make Room! Make Room!, which explores a dystopia of unchecked population growth. Soylent is the commodity food for the masses and as common, as cheap and as available as drinking water. Personally, I would compared it to store-bought dog food. It has all the nutrients for healthy living. Totally monotonous in its flavor! Certainly after two weeks on Soylent, now I know how a dog must feel like about treats.

If the monotony can be overcome, Soylent has plenty to show for in benefits, especially financial and health. While on Soylent, my spending on food was reduced to just under $4 per day. I’ve lost weight – about 1/2 pound per day – and my body feels good, better mood, more energy. The first two days, my body was detoxing and I had a benign headache – probably from increased potassium and lower salt intake. I can’t say I was feeling hungry, just craving other flavors.

After a week, I started blending in a banana or some berries, which really enhanced the flavor but that wasn’t enough to break the monotony. My plan going forward is to make 70-80% of my diet Soylent (about 1,500 calories) and have one 400-600 calorie meal in a day.


1 day of Soylent, 2,000 calories

345g of Masa Harina

55g of Whey Protein Isolate

23g of GNC Mega Men Sports

6g of Calcium/Magnesium 1000/500mg

6g of Potassium Citrate

4g of Iodized Salt

2g of Choline Bitartrate

50g of Soybean Oil

Mix all powders (except the Soybean Oil) into a 1 gallon Ziplock Bag. Close the Ziplock Bag well and toss it around until the powders have mixed well.  With a blender, mix 1 liter of drinking water, the powder-mix from the Ziplock Bag and soybean oil into a shake, add more water until you have your preferred thickness. Optional: add bananas or berries for flavor, fresh or frozen. Consume chilled.

Nutritional Information

US Government DRI, 19-50 years of age, 2000 calories

Macro Target Recipe Max %
Calories (kcal) 2000 2000 100%
Carbohydrates (g) 250 272.8 109%
Protein (g) 85 87.58 103%
Total Fat (g) 65 65.9 101%
Saturated Fat (g) 10.36
Monounsaturated Fat (g) 11.4
Polyunsaturated Fat (g) 28.85
Omega-3 Fatty Acids (g) 1.6 3.57 223%
Omega-6 Fatty Acids (g) 17 30.98 182%
Total Fiber (g) 28 28.2 101%
Soluble Fiber (g) 0
Insoluble Fiber (g) 0
Cholesterol (mg) 0 25.794
Vitamins Target Recipe Max %
Vitamin A (IU) 3000 6644 10000 221%
Vitamin B6 (mg) 1.3 33.6 100 2583%
Vitamin B12 (ug) 2.4 31.9 1331%
Vitamin C (mg) 90 192 2000 213%
Vitamin D (IU) 600 650 4000 108%
Vitamin E (IU) 20 25 1000 126%
Vitamin K (ug) 120 144 120%
Thiamin (mg) 1.2 36.774 3065%
Riboflavin (mg) 1.3 32.279 2483%
Niacin (mg) 16 31.944 35 200%
Folate (ug) 400 483 1000 121%
Pantothenic Acid (mg) 5 34.359 687%
Biotin (ug) 30 192 639%
Choline (mg) 550 856.109 3500 156%
Minerals Target Recipe Max %
Calcium (g) 1 1.44 2.5 144%
Chloride (g) 2.3 2.496 3.6 109%
Chromium (ug) 35 77 219%
Copper (mg) 0.9 1.899 10 211%
Iodine (ug) 150 284 1100 189%
Iron (mg) 8 24.84 45 311%
Magnesium (mg) 420 944.8 225%
Manganese (mg) 2.3 3.003 11 131%
Molybdenum (ug) 45 48 2000 106%
Phosphorus (g) 0.7 0.769 4 110%
Potassium (g) 3.5 3.613 103%
Selenium (ug) 55 176 400 320%
Sodium (g) 1.5 1.792 2.3 119%
Sulfur (g) 2 2.57 128%
Zinc (mg) 11 22.1822 40 202%

Setting Up Your Outsourced Operation

LighthouseSo you decided that you rather not want to manage employees, their time-sheets, payroll benefits and hiring but focus on the results you reap from your business processes. You decided to work with a Business Process Outsourcing (BPO) provider. What now?

Well organized BPO providers will take their new clients through three phases: Solutioning, Mobilization, and Delivery.

  1. Solutioning
    During the Solutioning period, the BPO provider learns about your needs and your business model. And you learn about the competencies of your BPO provider. The overall theme of this is planning for a win-win relationship between you and your BPO provider. (I’m not a big fan of the word “Solutioning” because it isn’t a word and it sounds more buzz than substance. I can’t seem to think of a better word to describe this phase, tho. Let me know if you can.)

    1. Results
      You don’t want to buy employees, nor do you want to buy time-sheets; you want to buy results. That’s the greatest benefit your BPO provider can give you. I strongly recommend that you work under the principals of Auftragstaktik (Mission Style-Tactics) and convey your idea of results clearly to your BPO provider. This will enable your BPO provider to work and think along with you and for you.
    2. Measuring
      Much has already been said about the importance of measuring… difficult to know if you’re getting results or not if you don’t measure them.

      1. Key Performance Indicators (KPI)
        Key Performance Indicators – These are your quantitative tools to measure input, output, throughput, vectors, rate, speed, you name it. These are the numbers you want to buy from your BPO provider because these numbers measure your results
      2. Goals and Objectives (GnO)
        Goals and Objectives are similar to KPIs. You can follow a process to the letter and have perfect KPIs but still not have achieved your goal or objective. Charlie Brown comes to mind here – he does everything right and still fails. GnOs are typically difficult to measure with a numeric value, such as ethics or emotions – think “smiling over the phone” – yet vital to the overall success
    3. Selecting The Right Partner
      This is the right time to finalize your selection and contract of your BPO provider. You have a clear idea of the results you want to and can buy from your BPO provider. When faced with a big or difficult decision, it’s best to break it down into many small decisions. The final big decision becomes then organic.
  2. Mobilization
    Mobilization, while a military term, refers here to hiring and training the right talent. This is when you work closely with your BPO provider. They source the talent, and you provide the manuals, guidelines and other tools that help the new talent to become experts on your business process.

    1. Selecting The Team (Hiring)
      While the BPO provider should allow you to have a heavy hand in the hiring decisions, it’s best to trust your BPO provider with the hiring. Their understanding of the local labor market likely outstrips your knowledge. Plus, your BPO provider by now should have a good understanding of your needs because of the previous Solutioning phase.
    2. Training
      To truly buy results, you want your team to be self-sufficient. Thus, you begin with training the trainer. Your BPO provider will very soon cross-train staff and have multiple workers, who can handle your account. This way knowledge is not lost due to turnover, and you benefit from having no interruptions caused by turn-over, sick or vacationing workers.
    3. Rehearse/Testing
      Very few if anybody ever became an expert overnight – even the most talented actors rehearse, the most talented musicians practice. Yngwie Malmasteen Da Vinci need reverences
  3. Delivery
    Reap the results! Your BPO operations are running. Your services are being delivered. While most get to the stage because they want to reduce cost, which it does. The unexpected realization for most here is how much time it saves them. Because your BPO provider has a clear understanding of your business goals – assuming you followed the Auftragstaktik model – your BPO team can act with little to no supervision on your behalf.

    1. Measuring KPI/GnO
      Even though your BPO team is now super-awesome and independent thanks to your and your BPO provider’s work during the Solutioning and Mobilization phase, you want to regularly discuss the KPI/GnO with your team lead. Keep it challenging for them!
    2. Continuous Improvement/Tweaking
      Because you’re measuring, you can keep tweaking and improving your business processes. If your team reaches goals to easily, set the bar a little higher.
    3. Profiting

Written by Horst von Wendorff

Contact Horst von Wendorff

(617) 388-2686
9am - 5pm EST

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